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Keyword Research

This shelf holds my guides on keyword research: finding the words your customers type into Google, judging how hard those words are to win, and matching each page to what the searcher wants. Do this work before you write, because a good page for a word nobody searches helps nobody.
If you are new, start with keyword research for beginners. Then read about long tail keywords, which are longer, more specific phrases that suit small sites, and search intent, which is the reason behind a search. When two of your pages seem to fight over one phrase, the guide on keyword cannibalization shows what to do.
Each guide gives the answer first and the steps second, so you can stop as soon as you have what you need. For software, my best keyword research tools comparison is built from vendor-published information. The wider reading path lives on the Learn hub. If you would rather hand the work to someone, see my cheap SEO services.All guides Keyword Research On-Page SEO and Content Search Console and Indexing Technical SEO Guides Negative SEO Guides

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