Best Redirect Plugins 2027 for WordPress: Ten Options Compared
best-of hub, checked 11 Nov 2026Alright, let’s sort this out. The best redirect plugins for WordPress send visitors and search engines from an old address to the right new one, without breaking anything on the way. This page compares ten of them, with each price or free limit read from the vendor’s own page or its WordPress.org listing today.
// disclosure: I sell SEO services. No vendor pays for a place on this list. Scores are my editorial opinion, based on published information. I did not run hands-on tests for this page.
- ten plugins, one page
- vendor-stated prices, dated
- free options named first
| old URL | new URL | status |
|---|---|---|
| /old-pricing/ | /pricing/ | 301 permanent |
| /blog/2019/boiler-tips/ | /boiler-tips/ | 301 permanent |
| /summer-sale/ | /sale/ | 302 temporary |
| /discontinued-model/ | (page removed) | 410 gone |
// example data for an invented boiler engineer in Leeds. It shows the format of a redirect map, not output from any plugin below.
The Best Redirect Plugins in Three Picks
For most small WordPress sites my three picks are Redirection, 301 Redirects (the WordPress.org listing is titled 301 Redirects – Redirect Manager) and SEOPress. The first two do the core job free, and the third is the best paid option I could verify.
Redirection
Redirection has over 2 million installs, supports regular expressions and logs 404 errors. The listing says “there’s no premium version.” It imports from .htaccess, Nginx rules, JSON and CSV, which makes moving between setups easy.
301 Redirects (Redirect Manager)
The free plugin creates 301, 302 and 307 redirects, lets you pick the destination from your own pages, and keeps a 404 log. Pro adds wildcard and regex matching. The vendor lists lifetime licenses from $49.
SEOPress
SEOPress PRO lists unlimited 301, 302, 307, 410 and 451 redirects, regex, a URL tester and 404 monitoring with auto-redirect. PRO starts at $49 a year and the vendor says renewals stay at the same price.
// prices are vendor-stated, checked 11 Nov 2026. The order is my opinion for small WordPress sites, not a lab result.
Notice what this does not say. It does not say “install all three.” Two redirect plugins can fight over the same address, so pick one. If you would sooner hand the whole job over, that is what my cheap SEO services are for.
All Ten Redirect Plugins, Ranked by Score
Here are the ten plugins in order, scored out of 20. The scores add up four criteria that matter on a small budget, and the next section explains each one.
// editorial opinion based on published information, checked 11 Nov 2026. Not hands-on test results. Ties are ordered by the Ease score, then by Redirect Features.
A low place is not an insult. Pretty Links is built for short affiliate-style links, so it scores lower for fixing old pages by design. If link tracking is your goal, it may be your number one.
How I Scored These Redirect Plugins
Each plugin gets 1 to 5 points on four criteria, for a maximum of 20. The scores are my editorial opinion, formed from published pricing, product and WordPress.org pages. They are not hands-on test results.
Value for Money
What does the useful part cost, and is the price clear? A redirect feature locked behind a plan, or a price I could not read, scores lower.
Redirect Features
Status codes, regular expressions, wildcards, 404 logging and import or export. A plugin that names most of them scores 5.
Easy for a Beginner
Could an owner add a redirect in one sitting? Fewer screens and plainer words score higher. This is the most subjective score, and I admit it.
Try Before You Pay
A free version with real redirect features scores 4 or 5. A money-back guarantee only scores 2 or 3. Nothing stated scores 1.
// one rule sits above the scores: a plugin whose price I could not read is marked “not verified” and cannot enter the top three.
Why these four? Because they match what site owners ask me. They ask what it costs, which codes it handles, whether they will understand it and whether they can try it first. However, your weighting may differ, so feel free to re-add the numbers.
The Top Five Redirect Plugins Reviewed
Each card says what the plugin is, who it fits, when to skip it, the vendor-stated starting price and one flag to know before you sign up.
Redirection
Redirection is a free plugin for managing 301 redirects and tracking 404 errors, the “page not found” errors that waste visitors. It lists over 2 million installs and version 5.10.1.
It has full support for regular expressions, which are patterns that match many addresses at once. The import and export system covers .htaccess, Nginx rewrite rules, JSON and CSV, and it can import from several other redirect plugins.
Who it fits: almost any WordPress site that needs redirects, from a bakery in Leeds to a large blog. Skip it if: you want redirects created inside your SEO plugin.
Price: free, and the listing says there is no premium version, checked 11 Nov 2026.
One flag: the listing says “301 redirections” and does not mention 302 or other codes. Check the redirect type options in the plugin before you rely on temporary redirects.
301 Redirects (Redirect Manager)
This plugin creates 301, 302 and 307 redirects and lets you choose destinations from existing pages, posts, archives or a custom URL. It lists over 300,000 installs and a 404 log that keeps the last 50 errors by default.
Import and export handle bulk jobs, and simple stats show how often each redirect is used. Pro adds wildcard and regex matching, auto typo fixing, a complete log, a link scanner and a dashboard for many sites.
Who it fits: an owner who wants a plain screen. Skip it if: you need regex without paying.
Price: free plugin; the vendor lists lifetime licenses at $49 (1 site), $59 (5 sites) and $99 (100 sites), checked 11 Nov 2026. A 7-day money-back guarantee is stated.
One flag: the pricing page shows two numbers per plan without saying which is current, and a $9.99 monthly option is not tied to a plan.
SEOPress
SEOPress is an SEO plugin. The free version offers redirections at the post, page and custom post type level. The PRO redirect manager lists unlimited 301, 302, 307, 410 and 451 redirects, regex, a URL tester, categories and CSV or .htaccess import and export.
PRO also lists 404 monitoring with auto-redirect and email notifications.
Who it fits: a freelancer who wants redirects, schema and titles under one roof. Skip it if: you already run another SEO plugin.
Price: PRO $49/year for 1 site, $59 for 5 sites, $149 unlimited, vendor-stated, checked 11 Nov 2026. A 14-day money-back guarantee is stated, and renewals are listed at the same price.
One flag: the free listing does not say whether post-level redirects include 301. Test one before you depend on it.
Rank Math
Rank Math lists a “Smart Redirection manager to create redirects at scale” and a built-in 404 monitor in its general feature list. The listing does not label either as Pro, and shows over 4 million installs. It also lists a one-click import from the Redirection plugin.
Who it fits: an owner who already uses Rank Math and wants one plugin. Skip it if: you need to know exact redirect types and regex support. The listing does not say.
Price: PRO from $4.99/month on a sale price, billed annually, vendor-stated, checked 11 Nov 2026. A 30-day money-back guarantee is stated. Whether the redirect manager needs PRO is not clear from the listing.
One flag: the pricing page lists a renewal of $107.88 a year for PRO. Check which tier you need before buying.
Simple 301 Redirects
Simple 301 Redirects creates 301 redirects from old URLs to new pages on your site or elsewhere. It supports a wildcard, so you can send a whole folder to a matching folder, by adding an asterisk after the folder name.
It lists over 100,000 installs and version 2.1.2, dated 19 Oct 2026.
Who it fits: an owner with a handful of moved pages. Skip it if: you need 404 logs, regex or other status codes.
Price: the listing shows no price or paid tier for this plugin, so I treat the figure as not verified; it is offered through the free directory.
One flag: the listing only describes 301 redirects. It points readers to a separate link plugin from the same company for more features.
// every number in these cards comes from the vendor’s own page or its WordPress.org listing, read on 11 Nov 2026. The “who it fits” lines are my opinion.
Five More Redirect Tools for Specific Jobs
These five are tied to a paid suite, a developer workflow or link management. Each is the right pick in a narrower case.
All in One SEO
All in One SEO, or AIOSEO, has a redirection manager that the plugin page ties to Pro. It automatically monitors and logs 404 errors, supports 301 rules and full-site redirects for domain moves, and the changelog mentions regex redirects and automatic redirects for trashed posts.
Who it fits: a site already on AIOSEO. Skip it if: you only want redirects, since you pay for a suite.
Price: Basic $49.50/year first-year pricing, regular $99, vendor-stated, checked 11 Nov 2026. A 14-day money-back guarantee is stated.
One flag: the pages I read did not say which plan includes the redirection manager. Renewals are non-refundable and Basic renews at $99.
Yoast SEO Premium
Yoast lists a redirect manager under its Premium features, with bulk tools, CSV import and export, and automatic prompts when you move or delete content. The plugin lists over 10 million installs.
Who it fits: an owner who wants prompts when a URL changes. Skip it if: you only need redirects. Paying 118.80 a year for one feature is poor value in my opinion.
Price: Premium 118.80 a year, vendor-stated, checked 11 Nov 2026.
One flag: the listing does not name the redirect types supported, and the pricing page does not list refund terms.
Safe Redirect Manager
Safe Redirect Manager comes from 10up and is described as built to handle enterprise-level traffic. It stores redirects as a custom post type and supports regex and trailing-asterisk wildcards. It lists 40,000+ installs.
By default it allows at most 1,000 redirects, which a filter can raise. It recommends 302 or 301 and warns that browsers cache 301s heavily, so test with 302 first.
Who it fits: developers and publishers. Skip it if: you want a friendly interface.
Price: not stated on the listing, so not verified; it is offered through the free directory.
One flag: the 1,000 redirect default can stop a large migration.
Pretty Links
Pretty Links turns long URLs into short links on your own domain. The free version lets you choose 301, 302 or 307 per link and logs clicks with referrer, browser and host data. It lists over 200,000 installs.
Pro adds cloaked, JavaScript and meta-refresh redirects, targeting, link rotation and link health monitoring.
Who it fits: bloggers who manage affiliate links. Skip it if: you are fixing old pages after a redesign.
Price: not verified. The listing named Marketer and Executive tiers without amounts, and the vendor pricing page could not be fetched.
One flag: free users pay an extra 3% per transaction on its payment links.
SEO Redirection
SEO Redirection creates 301, 302 and 307 redirects, with wildcards and regex patterns. It logs every 404 hit and turns one into a redirect with one click, and says it creates redirects automatically when a post or page URL changes. It lists 10,000+ installs.
Who it fits: an owner who wants automatic handling of changed URLs. Skip it if: you want a larger user base.
Price: not verified. A paid SEO Redirection PRO is promoted, but the listing gives no features or prices, and the vendor site could not be read.
One flag: automatic redirects can hide mistakes, so review them in the log.
// every number in these cards comes from the vendor’s own page or its WordPress.org listing, read on 11 Nov 2026. The “who it fits” lines are my opinion.
Redirect Plugin Comparison Table: Codes, Regex, 404 Logs and Prices
This table puts the four plugins I rank highest next to each other. The highlighted column is my top pick for a small WordPress site.
| Redirection | 301 Redirects | SEOPress | Rank Math | |
|---|---|---|---|---|
| Free redirect features | full plugin, no premium version | 301, 302, 307, 404 log, import | post-level redirections | manager listed, not labeled Pro |
| Status codes named | 301 | 301, 302, 307 | 301, 302, 307, 410, 451 in PRO | not named |
| Regex or wildcard | regex, full support | in Pro | regex in PRO | not named |
| 404 log | yes, groupable | last 50 by default | PRO, with auto-redirect | built-in monitor |
| Paid price | none | lifetime from $49 | $49/year | PRO $4.99/mo sale |
| Money-back guarantee | not applicable | 7 days | 14 days | 30 days |
| Best for (my opinion) | most sites, no cost | plain screen | full paid manager | one-plugin setups |
// all figures vendor-stated or from WordPress.org listings, checked 11 Nov 2026. “Not named” means the page I read did not say. The last row is opinion.
Read the table by row. If you move a whole folder of pages, check the regex row first. If you want to catch broken links, check the 404 row. Then compare the price row, and notice that the free column does most of the work.
What Redirect Plugins Cost, From Free Upward
Most of the useful redirect work is free. The paid options that I could verify run from $49 once or per year, up to 118.80 a year. The ladder below sorts them from cheapest.
// vendor-stated, checked 11 Nov 2026. Rank Math is listed at $4.99 a month billed annually, so the yearly figure is my arithmetic, and the vendor lists a $107.88 renewal. Pretty Links, SEO Redirection PRO, Simple 301 Redirects and Safe Redirect Manager are left off because no price was shown. Whether AIOSEO Basic includes the redirection manager was not shown.
Look at the first two rows. Two plugins on this list do real redirect work for nothing, and one of them says it will never have a premium version. So the real question is not price. It is whether you need regex, a 404 log or one dashboard, and can you live without them.
Also notice how often a suite plugin charges around $50 to $120 a year for a feature that a free plugin offers. The industry calls this “bundle value.” I call it a monthly donation with a nice logo.
How Redirect Plugins Work, and What Google Expects
A redirect plugin watches for a request to an old address and answers with a status code that points to the new one. The steps below show the order I would follow for any move.
Change or Remove a URL
new slug, new domain
List Old URLs
from your sitemap or log
Map to New URLs
closest matching page
Add the Rule
301 for a final move
Test It
open the old URL
Watch the 404 Log
fix what you missed
// a generic process, not any single vendor’s design.
Permanent or Temporary
Google’s redirect documentation says to choose based on how long the redirect will be in place and which page you want shown in search results. Permanent redirects show the target. Temporary redirects keep the source page in results. It also says to use a permanent redirect only when you are sure it will not be reverted.
Server-Side Beats the Rest
Google recommends a permanent server-side redirect whenever possible. A meta refresh can be a fallback, and JavaScript redirects are the last resort, because rendering can fail and Google might never see them. All the plugins here send a redirect from the server, though you should still test.
Rules for a Site Move
For a move with URL changes, Google says to map old URLs to new ones and redirect each to its match. It warns against sending many old URLs to one irrelevant destination such as the new home page. It also says to redirect to the final destination directly, and if you cannot, to keep chains ideally to no more than 3 and fewer than 5. Finally, keep redirects for as long as possible, generally at least one year.
For example, a plumber in Austin who renames /plumbing-services/ to /services/ should redirect that one address, not the whole site. My website migration SEO service handles larger moves, my technical SEO page covers the wider picture, and the site audit tools comparison lists tools that find redirect chains.
Six Duels Between Redirect Plugins
Most people are stuck between two names, not ten. Here are six pairs with a plain verdict. The verdicts are opinion; the facts are vendor-stated and were checked on 11 Nov 2026.
Redirection or 301 Redirects
Redirection includes regex for free and has more installs. 301 Redirects names 301, 302 and 307 and has a simpler screen, but wildcards need Pro. Pick Redirection for power, 301 Redirects for simplicity.
SEOPress PRO or Rank Math
SEOPress lists its redirect codes, regex and 404 auto-redirect clearly. Rank Math lists the features without codes. For redirect-heavy work, SEOPress is clearer.
Yoast Premium or Redirection
Yoast Premium costs 118.80 a year and lists a redirect manager with prompts. Redirection is free. Pay for Yoast only if the other Premium features matter to you.
Safe Redirect Manager or Redirection
Safe Redirect Manager is built for developers and caps at 1,000 redirects by default. Redirection suits non-developers better. Pick Safe Redirect Manager for code-driven teams.
Simple 301 or 301 Redirects
Simple 301 only describes 301s. 301 Redirects adds codes, a 404 log and stats. Use Simple 301 for a few moved pages, and the other for ongoing work.
A Plugin or Server Rules
Redirection imports and exports .htaccess and Nginx rules, so you can move between them. A plugin is easier to edit. Server rules suit a developer with a very large map.
// verdicts are editorial opinion from published information. I did not run these plugins against each other.
How to Choose a Redirect Plugin in Five Steps
Pick the job first, the budget second and the brand last. Follow these steps in order and you will end with one plugin.
Step 1: Count the Moved URLs
Ten pages need a simple tool. Hundreds need regex, import and a test routine.
Step 2: Check Your SEO Plugin
Rank Math lists a redirect manager, and others hide it behind Pro. Use what you have before adding one.
Step 3: Decide Permanent or Temporary
Use 301 for final moves and 302 for short tests. Safe Redirect Manager notes that browsers cache 301s heavily.
Step 4: Test Every Rule
Open each old URL in a private window. Check it lands on the right page in one hop.
Step 5: Read the 404 Log Weekly
For the first month, check which missed addresses still get traffic, then add rules for them.
// the steps are my suggestion, not a rule.
Six Common Mistakes With Redirect Plugins
The usual mistake is redirecting fast and testing never. Here are six I see often, each with the fix.
Sending Everything to the Home Page
Google warns against this for site moves. Fix: redirect each old URL to its closest match.
Building Chains
A to B to C wastes visits. Fix: point the old URL straight to the final one.
Using 302 for a Final Move
A temporary code keeps the old page in results. Fix: use 301 when the move is final.
Removing Redirects Too Soon
Google says keep them generally at least one year. Fix: leave them in place.
Two Redirect Plugins at Once
Rules can conflict. Fix: import from one into the other, then deactivate the first.
Installing a Closed Plugin
Quick Page/Post Redirect’s listing says it was closed on 14 April 2026 for a security issue. Fix: check the status on WordPress.org before you install.
// these are my observations from site work, not survey data. The closure fact is from the plugin’s own WordPress.org page.
One more thing, said gently. Redirects fix addresses. They do not fix thin pages. If you are unsure which pages deserve a redirect and which deserve a rewrite, a one-off SEO audit service can sort the list.
Limits of This Redirect Plugin Comparison
This comparison is built from published pages read on one day. It is not a hands-on test, and several things can change after the date at the bottom.
Gaps in the Evidence
- Pretty Links and SEO Redirection: pricing pages could not be read, so prices are not verified
- Simple 301 Redirects and Safe Redirect Manager: listings show no price, so value is scored with caution
- Quick Page/Post Redirect: left out because WordPress.org lists it as closed for a security issue
- AIOSEO and Rank Math: plan-by-plan redirect access was not shown
How to Use It Safely
- Treat the scores as one person’s opinion from published information
- Check the vendor’s page yourself before paying; prices change
- Taxes and currency differ by country and are not included
- Back up your site before importing a large redirect file
// redirect speed, server load and compatibility with caching plugins were not measured. I make no claim about them.
Best Redirect Plugins: Questions and Answers
Short answers to what WordPress owners ask before they set up redirects.
What is the best redirect plugin for WordPress?
For most small sites I would start with Redirection, because it is free, handles regex and logs 404 errors. 301 Redirects is a simpler free option, and SEOPress PRO is the best paid manager I could verify. This is my opinion from published pages.
What is the difference between a 301 and a 302 redirect?
A 301 is permanent and a 302 is temporary. Google says permanent redirects show the target in search results, while temporary redirects keep the source page. Use a 301 only when you are sure the move is final.
How long should I keep redirects?
As long as possible. Google says to keep redirects for generally at least one year after a site move, and to consider keeping them indefinitely, because redirects can slow visits down a little.
Should I redirect deleted pages to the home page?
Usually not. Google says not to redirect many old URLs to one irrelevant destination such as the home page. Redirect to the closest matching page, or let a truly gone page return an error.
How many redirects in a row are too many?
Aim for one. Google says to redirect to the final destination directly, and if you cannot, to keep chains ideally to no more than 3 and fewer than 5. Fix any longer chain.
Do I need a plugin or can I edit .htaccess?
A plugin is easier and safer for most owners. Redirection can import and export .htaccess and Nginx rules, so you can move later. Editing server files by hand suits developers with very large maps.
How much do redirect plugins cost?
From free to 118.80 a year for the options I could verify. Vendor-stated on 11 Nov 2026: Redirection is free, 301 Redirects Pro is a lifetime license from $49, SEOPress PRO is $49 a year, and Yoast Premium is 118.80 a year.
Are the scores on this page based on testing?
No. The scores are my editorial opinion, based on each vendor’s published pages, checked on 11 Nov 2026. I did not run hands-on tests, and no vendor paid to be included.
Moving a Site? Send Me Your URL.
Tell me your site on WhatsApp. I’ll tell you which redirects you need, and whether a plugin or a proper migration plan fits better.
// disclosure, again: I sell SEO services. No vendor pays for a place on this list. For a free first look at a page, try the free SEO checker.
Sources and Last Check
Official Google documentation comes first, then each vendor’s own page or WordPress.org listing. Vendor pages are named, not linked.
- Google Search Central: Redirects and Google Search (permanent vs temporary, server-side, JavaScript)
- Google Search Central: Site move with URL changes (mapping, chains, keep at least one year)
- Redirection, Simple 301 Redirects, Safe Redirect Manager, Pretty Links and SEO Redirection: WordPress.org plugin pages
- 301 Redirects – Redirect Manager: WordPress.org plugin page and the vendor’s wp301redirects.com pricing
- SEOPress pricing page and WordPress.org plugin page (PRO redirect manager, plans)
- Rank Math pricing page and WordPress.org plugin page (redirect manager, plans, guarantee)
- All in One SEO pricing page and WordPress.org plugin page (redirection manager, plans)
- Yoast pricing page and WordPress.org plugin page (Premium redirect manager)
- Quick Page/Post Redirect Plugin: WordPress.org page (closed, security issue)
// last checked 11 Nov 2026. Prices are vendor-stated and can change. Scores and verdicts are editorial opinion.