Best White Label SEO Dashboard 2027: Ten Tools I Compared and Scored
seo tools guide, 13 Nov 2026Hello my friend. A white label SEO dashboard lets you show clients their results under your own name, logo and web address, with no trace of the software behind it. Some tools include that branding in every plan, and some charge extra or keep it for higher tiers. I read the pricing pages of ten tools, checked what customers say, and I tell you plainly which ones I would use, why, and what the catch is.
// disclosure: I run SyncCrawl, where I do cheap SEO services for small businesses. No vendor paid for a place on this list, and the tool links are plain links, not affiliate links. I did not buy plans or build test dashboards, so my scores are opinion from official pages and customer reviews, checked 13 Nov 2026.
- 10 tools, one page
- what white label really includes
- the catch for each
- $44 a month
- White label on every plan
- Custom domain included
- €69 a month
- Unlimited clients and users
- 14-day trial, no card
- $20 per client a month
- Client portal on your domain
- 90+ integrations
// scores are opinion from published information, not hands-on tests. All ten are scored below.
What White Label Means: Read This First
Two facts decide which dashboard fits your agency.
Three Levels of Branding
White label is not one feature. The lightest level is a report with your logo on it, which is what SEOptimer sells from $39 a month. The middle level is a dashboard in your colours with the vendor's name removed. The full level adds your own web address and a client login, so the client believes the tool is yours. DashThis lists a custom domain on every plan, AgencyAnalytics includes a white-labelled client portal, and Whatagraph leaves the custom report domain out of its entry plan.
The second thing to check is how the price grows. DashThis charges by dashboard, Swydo by data source, AgencyAnalytics by client and Databox by account pack plus an $80 white label add-on. Work out the bill for the number of clients you expect in a year, not the number you have today.
Clients Stay When They Can See the Work
A dashboard does not improve rankings. It keeps clients, because SEO is slow and a client who cannot see progress assumes there is none. A clear page with clicks, positions and work done, under your own brand, answers the monthly question before it is asked. Keep it simple: a client reads five numbers, not fifty.
For each tool I read the pricing page for the entry price, what the white label covers and the trial terms, then read its Trustpilot or G2 record on 13 Nov 2026 where one exists. If you would rather resell finished SEO work than build reports, see our notes on technical SEO for what we deliver.
Ten White Label Dashboards: Compared at a Glance
Five dots equal five points in each criterion. The score column is the total out of 20.
| Tool | Score | Real cost | White label depth | Data and reports | Trust and trial | Price (vendor-stated) | White label | Trial |
|---|---|---|---|---|---|---|---|---|
| 1. DashThis | ●●●●● | ●●●●● | ●●● | ●●● | $44/mo for 3 dashboards | All plans, with custom domain | 14 days | |
| 2. Swydo | ●●●● | ●●●●● | ●●●● | ●●● | €69/mo, €62 on annual | Included in the plan | 14 days, no card | |
| 3. AgencyAnalytics | ●●● | ●●●●● | ●●●●● | ●●● | $20 per client a month, billed annually | Client portal and custom domain | 14 days, no card | |
 4. SE Ranking | ●● | ●●●●● | ●●●● | ●●●● | Suite $129/mo, plus kit from $69/mo | In the Agency Success Kit | 14 days, no card | |
 5. SEOptimer | ●●●●● | ●●● | ●● | ●●●● | $39/mo | PDF reports, embedding at $59 | 14 days | |
 6. Google Data Studio | ●●●●● | ●● | ●●● | ●●●● | No cost | Not shown | Free tool | |
 7. Advanced Web Ranking | ●● | ●●●● | ●●● | ●●●● | $139/mo, Agency $279/mo | Agency plan or any yearly plan | 30-day money-back | |
 8. Databox | ●● | ●●● | ●●●● | ●●● | $79/mo billed annually, plus packs | Add-on, $80/mo | 14 days, no card | |
 9. Nightwatch | ●● | ●●● | ●●● | ●●●● | €79/mo, Professional €159/mo | Professional plan and up | 14 days, no card | |
 10. Whatagraph | ● | ●●● | ●●●● | ●● | From €699/mo billed annually | Yes, custom domain not in Max | Not shown |
// prices and terms are vendor-stated, checked 13 Nov 2026. Scores are my opinion, not test results. Ties go to the lower real cost, then to the deeper white label.
How I Scored These Tools
Four criteria, five points each, twenty in total.
Real Cost
What an agency pays to get white label, including add-ons. Under fifty a month scores five. A suite plus an add-on, or a white label tier above a hundred a month, scores two.
White Label Depth
Logo and colours, vendor name removed, your own domain and a client login. All four score five. Branded reports only score three.
Data and Reports
How many data sources or integrations you can pull into one view, and how many clients or dashboards the plan covers.
Trust and Trial
A free trial or refund window, plus the Trustpilot or G2 record with its review count where one exists.
// this is my opinion based on official pages and customer reviews, checked 13 Nov 2026. I did not build test dashboards. Price the tool for the client count you expect in a year.
White Label Dashboards Reviewed One by One
Ranked by score. For each tool I tell you why I would pick it, what the proof is, and what the catch is. The official link sits inside each review.
01DashThis
white label on every planDashThis is the tool I would pick for a freelancer or small agency, because every plan includes the full white label. Its pricing page lists a custom logo, colour themes, unbranded dashboards, a custom domain and a custom email on all plans. The Individual plan is $44 a month for 3 dashboards.
Nothing important is held back for a higher tier. Users and integrations are unlimited on all plans, so you can connect whatever a client uses and invite the whole team. The ladder is simple: Professional gives 10 dashboards for $139 a month and Business 25 for $279. Annual billing saves $120 a year on Individual. A 14-day free trial lets you build a real client dashboard first.
The catch is the price per dashboard. Three dashboards for $44 is about $15 each, and at 10 dashboards it is about $14 each, so it never gets much cheaper as you grow. Above 25 dashboards you need the Standard plan at $429 a month. The page did not say whether the trial needs a card, and I saw no refund policy. Trustpilot has only 3 reviews, averaging 3.7 out of 5 (checked 13 Nov 2026).
Individual is $44/mo for 3 dashboards, and annual billing saves $120 a year.
About $14 to $15 per dashboard at every tier, so the cost per client hardly falls as you grow.
Unlimited integrations on all plans, so one dashboard can hold every channel a client uses.
The plan is capped by dashboards: 3 on Individual, 10 on Professional and 25 on Business.
Unlimited users on all plans, so colleagues and clients can log in at no extra cost.
Trustpilot has only 3 reviews, averaging 3.7 out of 5 (checked 13 Nov 2026), and I saw no support hours.
Custom logo, colour themes, unbranded dashboards, custom domain and custom email on every plan.
It is a reporting tool only. It shows data from other tools and has no SEO data of its own.
A 14-day free trial lets you build a real client dashboard before paying.
The page did not say whether the trial needs a card, and I saw no refund policy.
// score
Freelancers and small agencies with a few clients who want full branding cheaply.
You have dozens of clients, where per-dashboard pricing adds up.
About $14 per dashboard at every tier.
02Swydo
unlimited clients for one priceSwydo is the reporting tool I would choose once you have more than a handful of clients. The plan is €69 a month, or €62 on annual billing, and includes 10 data sources with unlimited clients and unlimited users, per its pricing page. Full white-labelling and branding tools are part of the plan, not an add-on.
The pricing rewards growth. You pay for data sources, not for clients or seats, and extra sources get cheaper in steps: 4.50 each from the 11th to the 100th, 3.00 each from 101 to 500 and 2.00 each above that. So adding a new client with two connected accounts costs about 9 a month. There is a 14-day free trial with no credit card required.
The catch is a currency wrinkle and thin public proof. The FAQ quotes the base price as 69 dollars while the pricing table shows euros, so check which currency you are billed in. Ten data sources go quickly, since a client with analytics, search console and ads uses three. I saw no refund policy. And its Trustpilot profile had no reviews when I looked (checked 13 Nov 2026), so there is no customer record to weigh.
€69/mo, or €62 on annual billing, with unlimited clients and users.
The FAQ says 69 dollars while the pricing table says euros, so confirm the billing currency.
10 data sources included, with extra sources from 4.50 each, falling to 2.00 at volume.
Ten sources go quickly: one client with analytics, search console and ads already uses three.
A 14-day free trial with no credit card required, so you can test with real accounts.
Its Trustpilot profile had no reviews (checked 13 Nov 2026), and I saw no support hours on the pricing page.
Full white-labelling and branding tools are included in the plan, not sold as an add-on.
It reports data from other platforms. It has no rank tracker or site audit of its own.
Pricing by data source means a new client does not force a jump to a bigger tier.
I saw no refund policy, so use the trial fully before the first payment.
// score
Agencies with many clients who want a flat base price.
You want a public customer record before you buy.
Base price shown in both dollars and euros.
03AgencyAnalytics
client portal on your own domainAgencyAnalytics is built for agencies that want clients to log in to a portal that looks like their own product. The Core plan is $20 per client a month billed annually, per its pricing page, and includes a white-labelled client portal and a custom domain.
It is the most complete package for a growing agency. The plan lists more than 90 integrations and unlimited staff and client users, so every client can have a login and every team member can build reports. Volume pricing is offered from 25 clients. The trial runs 14 days with no credit card. Because you pay per client, a new agency with three clients starts at $60 a month.
The catch is that the bill grows with every client. At 20 clients you pay $400 a month, more than DashThis or Swydo would cost for the same list. The monthly-billing rate was not shown, though the page description mentions plans from $25 a month, and the higher Agency and Agency Pro plans were named without details. Trustpilot shows 2.9 out of 5 from 24 reviews, with 21% one-star (checked 13 Nov 2026).
Core is $20 per client a month billed annually, so three clients cost $60.
Twenty clients cost $400 a month, and the monthly-billing rate was not shown on the page.
90+ integrations, enough to pull search, ads, social and call data into one portal.
Details of the higher Agency and Agency Pro plans were not shown, so limits above Core are unclear.
Unlimited staff and client users, and a 14-day trial with no credit card.
Trustpilot shows 2.9 out of 5 from 24 reviews, with 21% one-star (checked 13 Nov 2026).
A white-labelled client portal on a custom domain is part of the Core plan.
Per-client pricing means there is no flat plan for an agency with many small accounts.
Volume pricing is offered from 25 clients, which softens the per-client cost for larger agencies.
A small review sample with a middling score, so test client logins carefully in the trial.
// score
Agencies that want every client to have a branded login.
You have many low-fee clients, where $20 each is too much.
Price rises with every client.
04SE Ranking
SEO suite with a branded platformSE Ranking is the choice if you want the SEO data and the client dashboard in one place. Its white label page describes custom colours and logos, the platform on your own domain, read-only client seats and branded reports sent from your corporate email. That is the deepest branding on this list, because clients log in to what looks like your own SEO software.
The value is that you do not need a second tool. Rank tracking, site audits and backlink data come from the same account, so the reports are not waiting on a connector. The Core suite plan starts at $129 a month with 2,000 daily-tracked keywords and 10 projects. The trial runs 14 days without a card, and support is by chat and email.
The catch is that white label is not in the base plan. It sits in the Agency Success Kit, an add-on from $69 a month on annual billing, so the real starting cost is close to $200 a month. The page did not show the kit's limits. Payments are non-refundable, per its terms. Trustpilot shows 4.1 out of 5 from 720 reviews, with 9% one-star (checked 13 Nov 2026).
One bill covers the SEO suite and the client platform, with a 14-day trial and no card.
White label needs the Agency Success Kit, from $69/mo on top of the $129 suite.
Its own rank tracking, audit and backlink data, with 2,000 keywords checked daily on Core.
The white label page describes SEO reports, and I saw no ads or social connectors listed there.
Chat and email support, and 4.1 out of 5 from 720 Trustpilot reviews (checked 13 Nov 2026).
I saw no phone line, and 9% of those Trustpilot reviews are one-star.
Custom colours, logos, your own domain, read-only client seats and reports from your email.
The white label page did not show the kit's limits, such as how many client seats you get.
The largest review base of any tool on this list, so the score means something.
Payments are non-refundable, per its terms, so cancel inside the trial if unsure.
// score
Agencies that want SEO data and a branded client login in one tool.
You only need a dashboard on top of tools you already pay for.
White label is a paid add-on.
05SEOptimer
branded audit reports from 39 dollarsSEOptimer is the cheapest way to hand a prospect a branded SEO report. The White Label plan is $39 a month and includes white label PDF reports, 10 crawls, multiple websites and 100 tracked keywords, per its pricing page.
It is a sales tool more than a dashboard. You run an audit on a prospect's site, export a PDF with your logo and send it with your proposal. The White Label and Embedding plan at $59 a month adds an embeddable audit tool, so visitors can run a report on your own website and become leads, along with 50 crawls and 250 keywords. A 14-day free trial is offered.
The catch is depth. This is an audit report, not a live client portal. There is no client login on your own domain, and it does not pull ads or analytics data into a monthly report the way DashThis or Swydo do. The cheapest plan, DIY SEO at $29, has no white label and covers one website. I saw no refund policy. Trustpilot shows 4.1 out of 5 from 32 reviews, with 19% one-star (checked 13 Nov 2026).
White Label is $39/mo, the lowest paid entry price for branded reports on this list.
The cheapest plan, DIY SEO at $29, has no white label and covers one website.
The plan includes 10 crawls and tracks 100 keywords across multiple websites.
It does not combine ads, analytics and social data into one client report.
A 14-day free trial, and Trustpilot shows 4.1 out of 5 from 32 reviews (checked 13 Nov 2026).
19% of those reviews are one-star, and I saw no support hours on the pricing page.
White label PDF reports, plus an embeddable audit tool on the $59 plan to collect leads.
No client login on your own domain: you send PDF files, not a live dashboard.
A simple product with clear plan limits, so there are few surprises on the bill.
Crawls are capped at 10 on White Label, and I saw no refund policy.
// score
Freelancers who want branded audit PDFs to win new clients.
You need a live monthly dashboard clients can log in to.
Reports, not a client portal.
06Google Data Studio
free, but only lightly brandedGoogle Data Studio is the free option, and the place I would start if you have no reporting budget. Google's documentation, which notes the product was formerly called Looker Studio, describes it as “a no-cost tool” with a drag-and-drop report editor, charts and filters that viewers can use.
For a consultant with a few clients it covers the basics. You build a report once, connect a client's Google data and share a link, with the team or publicly. There is no limit on clients in the documentation I read, and no trial to run out. If you already work in Google's products, there is almost nothing to learn before the first report is live.
The catch is that this is not a white label product. The documentation page did not describe removing Google's branding, using your own domain or a client portal, so I scored the branding low. The same page did not list connectors, so check that your non-Google data sources are covered. A paid tier, Data Studio Pro, adds enterprise collaboration and administration features, with no price on the page. There is no help desk and no review profile to check (checked 13 Nov 2026).
Described by Google as a no-cost tool, with no client limit in the documentation I read.
A paid tier, Data Studio Pro, exists for enterprise features, with no price on the page.
Reads Google data directly, with charts and viewer filters built in a drag-and-drop editor.
The documentation page did not list connectors, so check your non-Google sources before committing.
Little to learn if you already use Google products, and reports share by link.
No help desk and no Trustpilot or G2 profile to check (checked 13 Nov 2026).
Reports can be shared with a team or publicly, so clients need no extra login.
The page did not describe removing Google branding, a custom domain or a client portal.
Run by Google, so there is no small vendor that might close or be sold.
The product was renamed from Looker Studio, so older guides and tutorials use a different name.
// score
Consultants with no budget who are happy with Google-style reports.
You need your own domain, logo-only branding or a client portal.
Not a true white label tool.
07Advanced Web Ranking
rank reports on your own domainAdvanced Web Ranking is a rank tracker first, and its white label covers ranking reports. The Pro plan is $139 a month with 7,000 keywords updated weekly, unlimited users and predefined dashboards, per its pricing page. The Agency plan at $279 a month adds custom dashboards and reports.
There is a useful shortcut on price. White-label and custom-domain reports are included on the Agency plan or higher, and also on every yearly subscription, so paying annually on Pro unlocks them without the jump to Agency. Annual billing also saves 10%. The 30-day money-back guarantee is the clearest refund promise on this list, which matters when most rivals offer none.
The catch is scope and cost. On monthly billing, white label starts at $279, the second-highest entry point here. The dashboards are built around rankings, so this is not the tool for pulling ads and social data into one client report. Predefined dashboards on Pro cannot be rebuilt to match a client's wishes. Its Trustpilot profile has a single review, at 3.2 out of 5 (checked 13 Nov 2026), so public feedback tells you little.
Every yearly subscription includes white label, so annual Pro unlocks it and saves 10%.
On monthly billing white label needs Agency at $279/mo, the second-highest entry point here.
Its own ranking data: Pro tracks 7,000 keywords with weekly updates.
Weekly updates on Pro, so daily rank changes are not in the client report at this price.
Unlimited users on Pro, so the whole team and clients can log in.
Its Trustpilot profile has 1 review, at 3.2 out of 5 (checked 13 Nov 2026), and I saw no support hours.
White-label and custom-domain reports, with custom dashboards on the Agency plan.
Pro has predefined dashboards only, and reports centre on rankings, not ads or social data.
A 30-day money-back guarantee, the clearest refund promise on this list.
With a single public review, you have to rely on the refund window, not on other buyers.
// score
Agencies whose client reports are mostly about rankings.
You need one report covering ads, analytics and social.
White label needs a yearly plan or Agency.
08Databox
strong dashboards, branding costs extraDatabox is a business dashboard tool that agencies also use for client reporting. The Agency plan is $79 a month billed annually, plus $20 a month for each account pack, and each pack covers 5 data sources, per its pricing page. Users are unlimited.
Its strength is the dashboards themselves. It is built to pull numbers from many business tools into one view, which suits clients who care about sales and leads as much as rankings. The pack model is flexible: you add a pack when a new client arrives, instead of jumping a whole tier. A 14-day free trial needs no credit card.
The catch is that branding is sold separately. White label is an add-on at $80 a month, so a branded setup with one account pack costs about $179 a month before you add clients. The pricing page also contradicts itself: the FAQ says there is no free plan, while the page description says a free plan is available, so do not count on one. Trustpilot shows 3.2 out of 5 from 26 reviews, with 35% one-star (checked 13 Nov 2026).
Agency is $79/mo billed annually, and you add account packs only as clients arrive.
White label is a $80/mo add-on, so a branded setup starts near $179 a month.
Each $20 account pack covers 5 data sources, enough for one typical client.
At one pack per client, 20 clients add $400 a month to the bill.
Unlimited users, and a 14-day free trial with no credit card.
Trustpilot shows 3.2 out of 5 from 26 reviews, with 35% one-star (checked 13 Nov 2026).
Dashboards that combine marketing and sales numbers, useful for clients who watch revenue.
Branding is not part of the Agency plan: you pay extra before your logo replaces theirs.
The pack model means no forced jump to a bigger tier when you add one client.
The FAQ says no free plan while the page description says one exists, so do not rely on it.
// score
Agencies whose clients want sales and marketing numbers in one view.
You want white label included in the base price.
White label costs $80 a month extra.
09Nightwatch
rank tracker with branded reportsNightwatch is a rank tracker that includes white-label reports from its second plan. Professional is €159 a month with 2,500 keywords and 25 websites, per its pricing page, and it and the plans above it list white-label reports.
It fits an agency that mainly reports on rankings and wants one tool for tracking and reporting. Twenty-five websites on Professional is enough for a mid-sized client list, and the 14-day free trial needs no card, so you can load a real client and see the report before paying. Reviewers on G2 rate it 4.7 out of 5 from 64 reviews (checked 13 Nov 2026).
The catch is that the cheapest plan leaves branding out. Starter, at €79 a month with 500 keywords and 5 websites, does not include white-label reports, so branded reporting really starts at €159. The pricing page did not mention a custom domain, so I would assume reports show a Nightwatch address until you confirm otherwise. Prices are in euros. It has no Trustpilot profile, so G2 is the only large review source, and I saw no refund policy.
Professional is €159/mo with 2,500 keywords, 25 websites and white-label reports.
Starter at €79/mo has no white-label reports, so branding really starts at €159.
Its own rank tracking data, with 25 websites on Professional for a mid-sized client list.
Reports are built on ranking data, so ads and social numbers need another tool.
A 14-day free trial with no card, so you can test with a real client first.
It has no Trustpilot profile, and I saw no support hours on the pricing page.
White-label reports are listed on Professional and every plan above it.
The pricing page did not mention a custom domain, so confirm what address clients see.
G2 shows 4.7 out of 5 from 64 reviews (checked 13 Nov 2026).
Sixty-four reviews is a modest sample, and I saw no refund policy.
// score
Agencies that want rank tracking and branded rank reports together.
You need the cheapest plan to carry your logo.
No white label on Starter.
10Whatagraph
polished, but priced for big agenciesWhatagraph is a full reporting platform aimed at larger agencies, and its price shows it. The Max plan starts from €699 a month billed annually and includes 50 source credits, where one credit is one connected data account, per its pricing page. The Prime plan is by quote.
You do get a serious product for the money. White label is included on both plans, users are unlimited, and 50 source credits cover a real client list from day one. For an agency with a dedicated reporting person and dozens of accounts, one platform for every client report can replace hours of manual work each month.
The catch is that it costs more than every other tool on this list, and it still holds something back. A custom report domain is not included in Max. It is an add-on available on Prime, so on the €699 plan clients still see a Whatagraph address. The page did not show a free trial, and billing is annual, which is a large commitment to make untested. Trustpilot shows 2.5 out of 5 from 19 reviews, with 26% one-star (checked 13 Nov 2026).
One plan covers 50 source credits and unlimited users, so the price is predictable.
Max starts from €699/mo billed annually, the highest entry price on this list.
Each credit is one connected data account, so 50 credits cover a real client list.
The Prime plan is by quote only, so costs above 50 sources are not public.
Unlimited users, so the whole agency and its clients can access reports.
Trustpilot shows 2.5 out of 5 from 19 reviews, with 26% one-star (checked 13 Nov 2026).
White label is included on both the Max and Prime plans.
A custom report domain is not in Max. It is an add-on available on Prime.
A focused reporting product, which can replace manual report building for a large client list.
The page did not show a free trial, and annual billing is a large untested commitment.
// score
Large agencies with dozens of accounts and a reporting budget.
You are a freelancer or a small agency.
From €699 a month, and no custom domain on Max.
// Prices and plan details were read from each vendor's own page on 13 Nov 2026. Review figures come from Trustpilot or G2 on the same date. Scores are my editorial opinion, not test results.
Short Head-to-Head Comparisons
Three quick matchups. The verdicts are my opinion from official pricing pages.
DashThis or Swydo?
DashThis charges by dashboard: $44 a month for 3, $139 for 10. Swydo charges €69 a month for unlimited clients with 10 data sources, then 4.50 for each extra source. Pick DashThis for a handful of clients or clients with many data sources each. Pick Swydo when you have many clients who each connect only two or three accounts.
AgencyAnalytics or DashThis?
AgencyAnalytics is $20 per client a month on annual billing and gives each client a white-labelled portal with 90+ integrations. DashThis works out at about $14 per dashboard with a custom domain on every plan. Pick AgencyAnalytics when the client login is part of what you sell, and DashThis when a clean branded report is enough.
SE Ranking or a pure dashboard?
SE Ranking gives you the SEO data and the branded platform together, from $129 a month plus a white label kit from $69. A dashboard such as DashThis only displays data from tools you already pay for. Pick SE Ranking if you have no SEO suite yet. Pick a dashboard if you already own the data sources.
My Recommendation: Who Should Pick What
If you only read one section, read this one.
DashThis
$44 a month for 3 dashboards, with a custom logo, custom domain and custom email on every plan.
Swydo
€69 a month with unlimited clients and users. You pay only for extra data sources, from 4.50 each.
AgencyAnalytics
$20 per client a month on annual billing, with a white-labelled portal on a custom domain.
SE Ranking
The suite starts at $129 a month, and the white label kit adds from $69. Your own domain and client seats.
SEOptimer
Branded audit PDFs from $39 a month, and an embeddable audit tool for your website at $59.
Google Data Studio
Free, and fine for a first client report. It is not a true white label tool, so move on when branding matters.
// opinion from official pricing pages and documentation, checked 13 Nov 2026. Count your clients and their data sources before you compare prices.
Final Conclusion
Pay for the Branding Level You Need
White label means three different things on these pricing pages: a logo on a report, an unbranded dashboard, or a client login on your own domain. Decide which one your clients will notice before you compare prices. DashThis includes all three from $44 a month, Swydo gives unlimited clients for €69, and AgencyAnalytics builds a full client portal at $20 per client. Several others charge extra for the same branding or keep it for a higher plan.
My practical advice: write down how many clients you have and how many data accounts each one connects, then price three tools with those numbers. Use the 14-day trials to build one real client report before you pay, because most of these vendors show no refund policy. And remember that a dashboard only displays the work. If you would rather have someone do the work behind the report, that is my day job: cheap SEO services for small businesses, with a plain monthly summary of what was done.
Questions People Ask Me
What is the best white label SEO dashboard?
On my scoring DashThis, Swydo and AgencyAnalytics tie at 16 out of 20. DashThis is first on the tie-break because it has the lowest starting price of the three, $44 a month, with white label on every plan. Swydo suits agencies with many clients, and AgencyAnalytics suits agencies that want a client portal.
What does white label mean in SEO reporting?
It means the reports and dashboards carry your branding and not the vendor name. There are three levels: your logo on a report, a fully unbranded dashboard, and a client login on your own domain with emails sent from your address. Check which level a plan includes before you buy.
How much does a white label SEO dashboard cost?
Google Data Studio is free but only lightly branded. Paid white label starts at $39 a month at SEOptimer and $44 at DashThis. Swydo is €69 a month, AgencyAnalytics is $20 per client on annual billing, and Whatagraph starts from €699 a month billed annually.
Is Google Data Studio a white label tool?
Not really. Google describes it as a no-cost tool for building and sharing reports, and the documentation I read did not describe removing Google branding, a custom domain or a client portal. It works as a free starting point, not as a branded client platform.
Is Looker Studio the same as Google Data Studio?
Yes. Google documentation now uses the name Data Studio and notes that the product was formerly called Looker Studio. Older guides and tutorials still use the Looker Studio name.
Which tools include white label on every plan?
DashThis lists a custom logo, unbranded dashboards, a custom domain and a custom email on all plans. Swydo includes full white-labelling in its single plan, and AgencyAnalytics includes a white-labelled client portal in Core. SE Ranking and Databox charge extra, and Nightwatch needs the Professional plan.
Can clients log in on my own domain?
Per their own pages, DashThis includes a custom domain on all plans, AgencyAnalytics includes one in Core, SE Ranking offers the platform on your own domain with its Agency Success Kit, and Advanced Web Ranking offers custom-domain reports on Agency or any yearly plan. Whatagraph sells it only as an add-on for Prime.
Should I pay per client, per dashboard or per data source?
It depends on how many data accounts each client connects. AgencyAnalytics charges $20 per client, DashThis about $14 per dashboard, and Swydo 4.50 per extra data source. A client with two data sources is cheapest at Swydo, while a client with five or more is cheaper on a per-dashboard or per-client plan.
Do these tools offer a free trial?
DashThis, Swydo, AgencyAnalytics, SE Ranking, SEOptimer, Databox and Nightwatch each list a 14-day free trial. Advanced Web Ranking lists a 30-day money-back guarantee. Whatagraph did not show a trial on its pricing page, and Google Data Studio is free.
How did you research and score these tools?
I read each vendor pricing or documentation page on 13 Nov 2026 for prices, plan limits and white label features, then looked for a Trustpilot or G2 record on the same date. I scored four criteria worth five points each: real cost, white label depth, data and reports, and trust and trial. Scores are my opinion from published information. I did not buy plans or run tests.
Sources I Trust
The four pages behind the key facts: Google's documentation for Data Studio, two vendor pricing pages that show how differently white label is priced, and the largest public review record on this list.
- Google Cloud: Data Studio documentation
- DashThis: pricing and white label options
- Swydo: pricing by data source
- Trustpilot: SE Ranking reviews
// last checked 13 Nov 2026. Prices and limits can change, so confirm on the official site before you pay.